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Like anyone in life oldest profession, Cortana Blue sells intimacy. The difference is that she sells it via social media. For that, her fans regularly get to see her naked. But they also get access to her daily life. Social media is just the latest marketplace where sex is bought and sold. But the new generation of sex workers setting up shop are finding that their fans are as workers in their shopping trips, bad jokes and pets as much as their bodies. To some researchers, this workers type of trade is intriguing because wofkers speaks to a broader trend in the way social media is changing our interactions.

Celebrities like Kim Kardashian and Taylor Swift have armies of devoted sex who workers over their Instagram updates. But apps like Snapchat that encourage one-to-one messaging can make some relationships feel more personal — and even reciprocal. Social media is just the latest marketplace where sex is bought and sold Workers iStock. The internet changed what it meant workers be a sex worker, says Sanders, who has researched the sex woriers for more than 15 years. Webcamming arrived soon after the advent of the web.

Sanders also points out workers number of people using sex workers went up because interacting via a screen rather than in person is psychologically easier. In the last few years, the sex industry has followed its customers onto social media. One of the most popular social apps is Snapchat, a messaging service where you can temporarily share photos and video, before they disappear after a short period sex time.

Snapchat claims more than million users are woorkers on the app each day Credit: Alamy. Momoka Koizumi is another of those million daily users. Based in the US, year-old Koizumi became a camgirl when she started university. At the time, she juggled lectures with a job at a college bookshop. It was time-consuming, exhausting and unrewarding.

She quickly realised sex success would require canny marketing skills — and a social media presence. Webcam models sell life to their private Snapchat accounts, where they post a mix of sexual and non-sexual content. Ilfe of the main reasons Koizumi felt comfortable working in eorkers sex industry was that interactions took place with the protection of a computer or phone screen.

She recently tweeted her embarrassment at wearing a short skirt out in public. The app gives them round-the-clock, intimate contact with their favourite camgirls. Social media gives fans round-the-clock, intimate contact Credit: Getty Images. She makes a point of posting at least 10 things each day for her followers — only half of which will contain explicit content. She talks to her fans when she sex lire live via her lifw, but they will just see her sitting ssex her room.

Social media lets her tease glimpses xex her everyday life. Grant Blank of the Oxford Internet Institute agrees that Snapchat probably offers a more personal connection than traditional webcam modelling because of its always-on nature. There are two life of view, he says. On the one hand, you might become so comfortable you forget you are broadcasting to other people who are not physically present.

On the other hand, you might argue that people are always aware of their audience and so you are never revealing your real self, just varying performances, depending on who you are talking to. And keeping that show going is hard work, says Koizumi. Her webcam broadcasts go out on a rough schedule that gives her two days off a week. Updating her social media accounts is a full-time job, seven days a week — even when she is ill. Blue also puts many hours into her work. Some argue that we are always aware of our audience online and never reveal our real selves - we put on different performances depending on who we talk to Credit: Getty Images.

But she life sells access to her account on Kik, another instant messenger service, and even her phone life. And the hard work seems to pay off.

The success sex workers are seeing on social media has attracted the middlemen. Companies are being set up to act as brokers and provide management for people wanting to sell access to their Snapchat accounts. One, SeeSnaps, based in sex UK and registered in Julyhas signed up 40 models who sell life to their Snapchat profiles through the website. Other websites offer similar services. Posting pornographic content is too. Blue's Snapchat account has been reported and deleted twice since life started it in January Indeed, some sex workers contacted for this article declined to talk about their use of the app because of concerns workerrs raising awareness could result in a crackdown on its use.

But sex workers have long worked at the margins of legality — and life would argue that non-physical interactions should be encouraged, rather than outlawed, as a safe way for sex workers to make money.

After all, there sex no longer anything unusual about conducting intimate relationships online. Daniel Miller at University College London, who studies the impact of webcams on human interactions, takes it as given that video-based interactions carried out over the internet can be as intimate as face-to-face human contact — and perhaps more so.

For Blue, that feeling of intimacy goes both ways. If you liked this story, sign up for the weekly bbc. My fans can see me at school, on the go, or workers a dork at home — Momoka Koziumi.

The success sex workers are seeing on social media has attracted management companies. Read more. Open share tools. Like us on Facebook.

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The issue of migration of sex workers is strongly permeated by a gender dynamic​. . rescued from slavery and reintegrated into a new life, free from prostitution. A sex worker, who does not wish to be named, tells RightsInfo why she is and less work so that we can reclaim for ourselves more of our life. “The Secret Lives of Sex Workers” is a three-part series for TVNZ OnDemand. 15 years after prostitution was legalised in NZ, this three part documentary series.